Quality Bicycle Products Acquires BikeFit Brand

Quality Bicycle Products Logo

Quality Bicycle Products announced today that it has acquired the BikeFit brand. The acquisition will expand the assortment of BikeFit products available from Q to specialty bicycle retailers and professional bike fitters, as well as strengthen Q’s portfolio of educational services for retailers. Q is now the wholesale distributor of BikeFit products and services in North America. 

“We are excited to add BikeFit to our consumer brand portfolio,” said Rich Tauer, President of Quality Bicycle Products. “As a world leader of products that make cycling more enjoyable to riders, BikeFit serves a crucial role that benefits the bicycle industry.

 Q’s vision is to get every butt on a bike. If they’re not comfortable on bike, then we’ve fallen short. By acquiring BikeFit, Q expands our support of retailers and fitters with more products and resources that provide greater comfort, performance and enjoyment for all riders, whether they’re new to the sport or longtime enthusiasts.”

 Q currently stocks the most popular BikeFit products and will soon offer the complete assortment to US and Canadian partners through its four US distribution centers, with convenient just-in-time service.

Retailers and bike fitters who don’t currently have a business account with Q are encouraged to apply at https://www.qbp.com/dealers.

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About Quality Bicycle Products

Quality Bicycle Products works to advance bike communities and our industry so everyone can win. From developing our own compelling bicycle and accessory brands, to distributing the most comprehensive portfolio of top brands in the industry, to sparking advocacy efforts that increase ridership, Q serves as a common thread that weaves together retailers, suppliers, industry partners, and riders. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver, and Toronto, Q reaches a network of more than 5,000 independent retailers. We strive to be an extraordinary business partner and employer, and we have made good on that goal for nearly 40 years. For more information about Quality Bicycle Products, visit qbp.com.


Interested in expanding your knowledge? Bike retailers and shop employees with a QBP account have access to educational resources within the U of Q Training Library. Get started now.

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